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Adviser Details |
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D. Winch
Cambridge
UK |
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Head Office T: 01223 257777 |
Key Skills & Services: |
Providing Marketing, Sales and Business Management advice,
plus skills training and coaching, to manufacturing, distribution
and service organisations.
Helping SMEs to gain greater knowledge and deeper understanding
of markets, to specify and select the most appealing products and
services, and to generate promotional materials and programmes that
deliver results.
Working in partnership to develop sales channels, to nurture existing
customers and to capture new business.
Improving turnover, profits, margins and productivity.
Trained and approved as an ibd Principal Mentor, supporting Advisers
and clients. |
Career Background: |
After graduating in Engineering, spent seven years designing
electronic hardware for ICL, Pye Unicam and LKB Biochrom.
Changed to a commercial path in the early 1980s and have been Marketing/Business
Manager for Newey & Eyre, Acorn Computers, the National Computing
Centre, Software AG, Zetex and Integrated Training in Saudi Arabia.
Within these, achieved substantial profitable growth and high proportions
of new business, retained existing customers, specified and launched
new products and services, and established international sales channels
and partner networks.
Planned and implemented Marketing, Sales and Business strategies
and tactical programmes, training and coaching teams.
Experience throughout the UK, Europe, parts of North America, parts
of the Middle East (GCC), plus a few months in Australia. |
Industry sectors: |
Computer Hardware, Computer Software, Scientific Instruments,
Engineering/Electronic Component and Assembly Distribution, Computer-Based
Training, Semiconductor Manufacture, and Industrial Training. |
Qualifications: |
M.A.
M.I.E.T.
F.Inst.S.M.M. |
Comments: |
Main interests and skills include:
- Introducing comprehensive Marketing Strategies
and Action Plans to B2B businesses
- Coaching and mentoring Marketing, Sales and Business skills
- Team building and motivation
- Training in 21st Century Sales and Marketing
- Coaching team sports
- Helping people help themselves
Focusing activities on approximately 60 mile radius around
Cambridge, but happy and willing to travel anywhere in UK
and Europe.
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