Peter Greensmith

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P. Greensmith

P. Greensmith

Wiltshire
UK

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Head Office T: 01223 257777

Key Skills & Services:	Peter is an experienced board director having served on five boards. He is a marketing and sales professional who has developed 5 brands and 2 companies before joining ibd. His expertise includes business planning processes; brand building structures and processes; building a brands marketing mix; developing strategies including category management; sales and marketing training; account management; value chain analysis; improving operational effectiveness and productivity and market mapping. Peter has extensive experience of the UK food and drinks trade channels and can provide maps on where to access the shopper / consumer via the different trade channels.
Career Background:	Peter has progressed through the marketing and sales functions into general management. He was appointed a board director at the age of 30. Before joining ibd he was a divisional Chief Executive at Hall & Woodhouse Ltd. At Campbell’s Frozen Food Ltd he was their Marketing Director. He was at Food Brokers Ltd as Development Director and his main responsibility was the Baxter’s of Speyside business. At Grand Met Brewing he was Sales and Marketing Director of Ushers Brewery. Peter was also Sales and Marketing Director of Cow & Gate Ltd. where he repositioned and re-launched the baby food company. He has also held marketing positions at Unigate and Allied Breweries.
Industry sectors:	Food and drink: baby food; beer; chilled products; dairy foods; wine; frozen foods; soft drinks; soups; spirits; fresh foods. Trade: multiple grocers; cash & carry; wholesale; impulse; convenience; co-ops; symbol groups; forecourts; foodservice (catering and leisure); off-licences and on-trade.
Qualifications:	HND in Business Studies, CDT London. Member of the Marketing Society.
Comments:	Peter is a structured and disciplined marketing and sales professional who uses analytical marketing and sales structures to develop brands and businesses. He has created a number of winning strategies two of which have been strategic positions, one for Cow & Gate and the other for Hall & Woodhouse soft drinks. Peter structures and processes deliver real quantifiable results and two of his brand developments have received CIM recognition and awards. He is married with three adult sons and a keen rugby supporter. He lives in Wiltshire but works on a national basis.