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Adviser Details |
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R. Featherstone
Derbyshire
UK
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Head Office T: 01223 257777 |
Key Skills & Services: |
Over 20 year’s professional expertise in marketing
and P.R. Skilled at developing and implementing programmes that will
underpin and support the profitable growth of public and private sector
organisations. I have worked with and trained teams to design and
implement strategic and product focused programmes which delivered
successful product launches, grew attendance at exhibitions, built
positive corporate profiles, managed issues and helped companies enter
new markets. I have worked in traditional and web based marketing
environments.
Having grown and sold my own profitable business, I know how to
use communications to build employee morale, achieve focus and to
manage change.
Trained and approved ibd Mentor, supporting Advisers
and clients. |
Career Background: |
My scientific training taught me how to problem solve
and think strategically. After 10 years’ research in textiles
and the medico- pharma sectors I set up a new P.R .function for Plessey
Research. After 5 years with Countrywide Communications (now Porter
Novelli and one of the world’s largest communications organisations),
I launched my own marketing and P.R. consultancy. In the 15 years
before selling it, I worked for major corporates in manufacturing
and service based companies including Scottish Courage, BASF, Northern
Foods, RICS, Raleigh, Lloyds TSB, Glaxo, Kenner Parker Tonka, National
Grid, Doncasters, BSS Group and Imperial Tobacco. |
Industry sectors: |
Financial services, food and drink, IT, aerospace, pharma,
retail, healthcare, toys, transport, training, furniture and construction.
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Qualifications: |
B.Sc.
M.Sc.
PGCE. |
Comments: |
Having chaired a Business Link and being involved
with planning the new direction of publicly funded business services,
I believe that only those who have done it and worn the ‘T’
shirt really understand the pressures on today’s owner managers.
I believe that all business processes - including marketing and
communications - must be results orientated and measurable. After
all, if you can’t measure something, you probably shouldn’t
be doing it! |
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