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Robert Book

Robert Book

RBA
7 Willow End
Totteridge
London
N20 8EP
UK

T: 0208 4467328
Mobile: 0781 3813908

Email:
Web: www.robook.co.uk

Member since: April 2006

Key Skills & Services:

I am a Strategic Planner with a difference. I only deal with owners of businesses, I need all owners to be present, and only require them for one day. Time is the enemy, and one day is enough to prepare an Action Plan for a five-year rolling programme. Turnover, number of employees and industrial sector are irrelevant. The only requirement is the ability to have all the owners in one room.

My remuneration is based on a “value” concept. Clients only pay what they think the day has been worth with all the risk being taken by me.

Career Background:

2005 - 2006: Artaius Limited, Stevenage and London, Marketing Director with responsibility for Business Development, and Strategic Planning for UK owner-managed businesses.
2000 - 2004: Carter Backer Winter, London, Marketing Director and Business Development specialist with responsibility for Strategic Planning and core culture training.
1997 - 2000: Bloomsbury Ltd, London, Managing Director of hire services supplier to the event management industry.
1993 - 1997: Balton CP Ltd, London and Uganda, Managing Director of wholly owned sales and trading subsidiary in Uganda.
1991 - 1993: Foreword Marketing Ltd, Managing Director, UK property marketing consultancy.
1985 - 1991: Connections Ltd, London, Managing Director, UK advertising and marketing consultancy.
1982 - 1985: Simon Dodds Advertising Ltd, Sales and New Business
Manager.
1968 - 1982: Various positions in companies working on the African Continent.

Industry sectors:

Marketing, Business Planning, Strategic Planning.

Qualifications:

AASP, CNAA Marketing, CIM, PSM.

Comments:

Marketing is my core business skill, but with a heavy emphasis on its role within Strategic Planning. I have acquired the necessary skills to develop the confidence of my clients and become “part of the family” with long term relationships the norm. My clients tend to concentrate on their core business and require assistance with all other aspects which I am able to put in place for them.