October 2005

Now It's Even Easier To Grow Your Businesses With ProCustomer

What will ProCustomer do for me?

ProCustomer, in partnership with ibd, can help you to: Grow your sales and profits; Win repeat sales to existing customers; Get these customers to buy more from a wider range of your products and services, and have them happy to pay you higher prices; Minimise your customer loss; Get rapid payback from these benefits; Reduce the time investment needed to succeed; Have more time available to spend managing, marketing and running your business.

How does ProCustomer do this for me?

ProCustomer is a web-based customer feedback system which enables the rigorous and effective capture of feedback from the "horse's mouth". ProCustomer is not a software package. It is a methodology and a system. The ProCustomer Methodology is based on sound marketing practices:
    - Producing excellent products which meet the needs of your customers
    - Surveying your customers regularly to get feedback, testimonials and referrals.

The ProCustomer System automates many aspects of communication with your customers - Contacting customers, Questioning customers, Reporting results and Displaying testimonials.

One key feature is the collection and display of truly independent testimonials from your satisfied customers, who can access the Information Gathering function directly from your web site.

What kind of businesses are most able to benefit from ProCustomer?

Any business which uses e-mail as a natural part of its process, and which has the desire and the room to grow can benefit from ProCustomer. Of course some are likely to benefit more than others.

Common to all will be a recognition within your culture that there is a direct link between customer satisfaction and repeat business. You will also be highly aware that it is far easier to generate business through referrals than by cold calling, and so you will be actively collecting them.

I'm interested, what do I do next?

To find out more about the ways in which ProCustomer and ibd together can help your business to grow, contact david.winch@ibd-uk.com.

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