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June 2006

Ten top tips on how to get the best out of a business adviser.

All businesses will need to use an adviser at some stage in their lives. Perhaps the adviser will be an accountant, perhaps a lawyer, an expert to help with a particular business issue, perhaps a web designer. Who ever and what ever they title themselves, advisers charge for their time on a fee based system.

Terry Forrester was one of the founders of the Initiatives in Business Development Group Ltd, www.ibd-uk.com, in 2002. Now ibd is an organisation of 320 independent business advisers who specialise in helping smaller firms to grow. Terry and his team have years of experience of advising owner managers and Terry is keen to share his experience to help others get the best out of the business advisers they use. These are Terry’s top tips which will help you get the best out of your business advisers.

Step 1
Decide exactly what you want your adviser to do. Develop a brief. The clearer you are about what it is you want, the more likely you are to get it and the lower the cost will be.

Step 2
Write the brief down and share it with your adviser. This will minimise any confusion, ensure focus and enable your adviser to give you an accurate cost.

Step 3
Understand the difference between a quote and an estimate. An estimate is only an informed guess and unless you are very careful, charges will spiral. A quote is a firm price and will enable you to stay in control.


Step 4
Look for ‘value for money’. If you allocate too little budget you risk not getting what you need. This will waste cash and, more importantly, your time. Be realistic in terms of what you want and how much it will cost.

Step 5
Ensure you allocate enough time to manage the work properly. You need to be involved and give your adviser the appropriate inputs they need to get the job done for you.

Step 6
Plan regular progress meetings and make sure each has an agenda. Share the agenda with your adviser so he is properly prepared when he meets you.

Step 8
Make sure you meet the person who will do the work. Some advisers, particularly those in larger firms,, have principals who meet clients and juniors who actually do the work. Ensure you get on with your adviser, this is vital if you are to successfully work through things together. If you don’t like the first adviser you meet, look for someone else.

Step 9
At the end of every meeting agree an action plan. Review this at the start of the next session to maintain focus and progress.

Step 10
Enjoy the process. Use the time with your expert to learn as well as to support the business. If you manage your adviser well you will have bought yourself the best possible opportunity to grow yourself and your company profits. 

ENDS